The Paradigm Shift of Offline to Online

The introduction of the World Wide Web in the early 1990s changed the world of content forever. No longer did people have to search endlessly through mountains of reference materials for an answer to a question or to gain information on a particular topic. Suddenly, the data they needed was right at their fingertips. The past decade has witnessed an undeniable shift from paper pages to web pages. Even some traditional offline mediums, such as novels, have become integrated with new technology. While the offline world may seem to slowly be giving way to the online world, differences do still exist in what readers desire in offline and online content. While the information available online is staggering, even in our technological age, we cannot forget to mention the fact that not everyone on this day is ready to sit down at a computer screen and read for any great deal of time. Curling up in front of the fire on a cold day with a book in hand can never be replaced by sitting in a cold chair staring at the words on the computer screen.


Appraisal Of Marketing Trend -

People are continually searching for information, new things to read, and simple entertainment. Various platforms are used for different types of content. The type of content people search for online differs greatly from the content they search for offline. To name a few content creation tools like famous Shayari apps I personally use - NOJOTO which presently is working as an upcoming face of Shayari app, amongst the crowd of sheep. Knowing and understanding the differences between online content and offline content are vital to the success of your website. Writing online is the fastest way to accelerate your career. It’s the best way to learn faster, build your resume, and find peers and collaborators who can create job and business opportunities for you. Content builds on itself. It multiplies and compounds. Day and night, your content searches the world for people and opportunities. Projects, mentors, speaking gigs, job offers, pitches, investment opportunities, interview requests, podcast appearances, and invitations to special events. It all starts with sharing ideas online. 

The Leverage Of Ideas - 
Archimedes famously said: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” But what we are talking about here is not physical leverage. It is the leverage of ideas. When you create content, people can access your knowledge without taking your time. You no longer need to sell knowledge by the hour. Your ideas are the most valuable currency in a knowledge-driven economy. Just as an investment account allows your money to grow day and night without your involvement, content does the same with your ideas. There is a tremendous amount of value in providing consistently fresh content. Your online popularity will increase tremendously as people start to read what you are sharing. The online portion of your business is very much a word-of-mouth business. If people like what they read, they will share it with their friends, who will share it with their friends, etc. If you want to remain at the top of your game and be the first person whom others think of when they need the type of products and/or services that you are offering, you need to offer valuable information on a very regular basis. People will definitely respond to you if you are consistent and you make sure to let them know that you have the ability to solve their problems.

The World moving to STAGE -

As video continues to rank as one of the most important overall digital marketing trends, you can expect to see even more ways that these platforms favor or prioritize this content type. Content marketing and social media changed the marketing game in a major way. Brand storytelling took center stage, propelled by the advantages of humanizing and allowing businesses to connect in a more meaningful way with their customer base. Videos optimized to meet the needs of each individual social media network as well as a variety of mobile devices will continue to be one of the most important marketing trends in 2020.

Platform-specific content like square videos for Facebook or vertical videos for Instagram Live or the trending Shayari apps multi-social media sharing videos enhance the viewer experience, stand out visually in feeds and are more likely to enhance engagement numbers. Industry leaders note that video orientation will be important too. In-house video production using tools like these online video creating platforms will continue to be valuable as demand for videos on social media increases. Covering hot or trending topics quickly give brands a leg up and helps them stand out as authority figures amongst competitors.

So not only will video production scaling help create a higher volume of videos, it will also make each video’s style more uniform and give users the ability to optimize each piece for multiple platforms. Videos make great storytellers. They make information more digestible and easier to understand. That’s why marketers are trying to use video as much as possible. It makes it easier to sell your brand if you already have your viewers’ attention. Plus, the continuous increase in sharing content on social media has opened two gold doors for businesses: Firstly, social media is now the best way to reach your audience without much effort; and secondly, it has enabled video marketing to become profitable

The race is on to get billions of people connected to the internet via a global network of satellites. Each year reveals that consumers are watching more video than they did the last, and 2020 will be no different. Consumers say the video is the No.1 type of content they like to see from brands and, as more brands and businesses realize this, they’ll be incorporating even more video into their marketing throughout all stages of the customer journey.

Video can be used upfront to drive awareness, with interesting, educational, inspiring, and entertaining content made to capture attention and share. But video isn’t just an awareness play. It can be used to showcase your expertise and answer common questions for customers still deciding whether to do business with you or close the deal with a video ad featuring a direct call to action to purchase.